Picture this: you just spent all day crafting your product, recording and editing your video, networking, researching, whatever it may be. You finally get a minute to yourself for the first time today, and BOOM. You realize you forgot to write that blog post you’ve been putting off for days.

Now you have to make a decision: “Do I stay up all night? Do I put it off again til tomorrow?” Or do you?

Hiring a copywriter means that you never have to worry about pulling that last minute all nighter or having to prioritize your mental health vs. something that could generate success. Why not have it all? 

What exactly is copywriting?

Copywriting, or “copy,”  refers to text or words used in marketing for brands to promote their products or services. It’s meant to persuade a reader to take action that impacts a brand’s success and drive their sales. A copywriter’s main goal is to connect with their audience, paint them a vivid picture, and use storytelling to inspire them to relate and react.